What have you learnt from your audience feedback?

Before creating our promo’s or digipak, we created a short questionnaire to put forward to people of different ages to gain information on what they preferred to be in such products. It contained questions on location, their preferred genre of music and their age range. Audience research was important as we could see what people both wanted and expected from the song we chose. As a result, we could aim to produce our products to meet the aims that the public had put forward, rather than just creating what we wanted. For instance, from the results, I saw that there needed to be quite a few shots of the band within the music video, and the video needed to have a fairly strong narrative to keep the audience interested. However our questionnaire only consisted of 8 questions and we only asked a small number of people. If we wanted more in depth results, we could have added more questions and asked more people do give us a bigger range. As a result however, we decided that the audience of our promo would be teenagers of both sexes, ranging from aged 14-40; with a general interest in the indie/rock music genre.

Before filming our promo, we created two pitches that expressed our ideas and presented them to the class. Here, we were able to gain ideas and opinions of the best path to go down when creating the video for our song.  During the editing process, we frequently asked for advice and opinions on our work so far, for both the promo and the ancillary tasks. By doing this, we enabled ourselves to constantly be meeting the needs and expectations of our audience, and also identified with issues within our work that may go against this.

After finishing our promo we uploaded it to the popular social networking site “Facebook”, and the video site “Youtube”. Uploading our video to Facebook meant that our friends and family members could see, play and comment on the video, and uploading to youtube meant strangers could do the same. From looking back over the comments received we can see that people like and enjoy our music promo.

ADD FB SCREENSHOTS

Through conducting our audience feedback, we discovered strengths and negatives about our music promo. Generally, the response was that we had created a professional video that reflected videos of the same genres from proper bands and singers. People said that each aspect of the video, performance and flashbacks, were filmed well with a variety of shot types. The balance of performance and narratives/flashbacks was equal and the moral of the song and what was said in the lyrics was easily follow able through watching the video. People stated that they did not get bored within our video, and could watch it over and over again. The only negative feedback we received was that we could have included more of a break-up scene, to add dramatic effect and attract attention.

From our audience feedback, we were able to conclude that our location worked extremely well for us. The lighting transformed the room so much that people who had filmed there in pervious years were unable to identify the location. The band members were centrally placed, and highlighted further by the spot lights.

People stated that this shot was greatly successful as it once again captured an insight into a real life promo through the way the light had been used. The close up also shows his importance and dominance from the band, as well as the microphone illustrating a live performance.

This shot was quite mysterious and unconventional to the indie/rock genre. Identity is hidden from the audience from the silhouette effect. The lighting from behind gives an interesting effect, as the outline of the guitarist is highlighted.

Layered effects on a shot show a more complex understanding fo the editing softwear, recognising the limitations of iMovie and taking time to understand something new. Not only this, but the layered shots add interest and complexity to the story, whilst maintaining a professional appearance.

Split screen shots also show the complex understanding of the editor, and, like the shot above, show a more professional aspect to the promo.

The shots of lyrics add a different aspect onto the video, with the words coming up one by one in time with the beat of the music. By using stills, a more jagged shot is created.