The music promo and the ancillary tasks join together to be part of a promotional package for the band’s new album/single release, and therefore must do so in a professional and appropriate way. Firstly, on the digipak we used the same font as we did on the album cover, to add continuity. We also decided to get the font from a website called “DaFont.com”, to ensure maximum individuality. When creating our digipak, we decided to use different images to that displayed on our promo, as very rarely in real life does the album artwork stem from the music promo itself, and therefore decided to take a separate image of the singer and guitarist.
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| the image we used |
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| the image after editing on photoshop |
The music video helps promote awareness of the Digipak, tempting people to buy it and look into further material created by the band, either in stores or online.
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| front cover |
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| front middle |
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| back cover |
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| inside left |
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| inside middle- cd holder |
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| inside right- lyrical panel |
The modern music industry has broken the mould by reaching out into the internet, either by giving the opportunity of downloading music online or simply gaining information about the band themselves. This, in turn, helps create a significantly bigger audience. Before the days of the internet however, more traditional methods were approached, such as music channels on television, with each channel representing a different genre of music. In the case of our promo for example, channels such as Q and MTV would be most appropriate. The album itself would be available in stores, such as HMV, all over the world, at a price of around £11-16 per album brought. Magazines are also sold in shops such as HMV, but also more locally in newsagents around the country; once again promoting the band themselves. Band adverts, such as the one we created can be advertised in such a place, drawing in new audiences to whoever sees it. Traditonal methods of music production, advertisement and purchase mean that the audience will have a hard copy of the album, although many people do not always have the time to go to such shops or the disposable income to spend on albums. Here, the internet could be used to purchase the album electronically using iTunes, a programme that is getting more and more popular. The internet is also used for advertising, as it reaches a much wider audience without incurring advertising costs regarding printing.
Since apple revolutionized the music industry with the online music store giant, bands albums and singles can be purchased and downloaded right to people’s computers. The downside to this is the buyer doesn’t own a hard copy, so files could get deleted or lost by accident. Many people use file sharing websites and programs such as Bittorrent to download music illegally for free. This is a rapidly expanding problem for the music industry, and particularly damaging for a new artist.
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| an example of iTunes |
The introduction of the internet has meant however that the band can promote their material in a much quicker way. Bands are able to use website such as Facebook, Twitter and Youtube to talk directly to and build a connection with their fan base before they have a record deal, and afterwards. This helps the band increase popularity, and cuts out the necessity for a more traditional marketing platform in order to reach an audience. The use of the internet also means that music can be played whenever someone wants to hear it, being a more convenient way of enjoying a hobby. Also on the internet, websites previously mentioned allow the bands to keep blogs, allowing their fans to stay updated on band news (gig dates, album release dates etc). Video Blogs allow a much more direct connection between the band and their fans, making the fans seem important both towards the band and in the bands progress, as well as helping their awareness.
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