MTV was expected to be the highest rated channel, as it has many branch of channels such as "MTV Shows" and "MTV+1", and also more specific channels such as "MTV Base" and "MTV Dance"; which are more specific to a certain audience, yet still an MTV channel. Not only this though but it contains many different genres of music and therefore appeals to a wider variety of people. Scuzz for instance, has lower ratings due to its niche market, appealing to people who prefer a certain type of music, generally with a genre of rock/screamo.
Because of this, we would aim for our video to be put onto MTV's mainstream channel, as it is most popular and also mainly watched by people that meet our target audience. MTV's ratings would increase the success of the video and help to make the band more public.
" MTV, formerly an initialism of Music Television, is an American network based in New York that launched on August 1, 1981. At one time, MTV had a profound impact on the music industry and popular culture. Slogans such as "I want my MTV" and "MTV is here" became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for concertmusic events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and television programme, films, and books." http://en.wikipedia.org/wiki/MTV
Link this data back to your product. Where would your text fit into the market? Talk about target audience etc.
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