Our target audience will be able to refer to intertextual references from their culture which will appeal to them within the video, and also appreciate the narrative and shots in detail. They must have an appreciation for the genre of music itself, and contents involved within it such as live music.I aim to learn more about the target audience by producing a questionnaire.
Here is an example of a questionnaire that I made and gave to around 20 people of different ages;
My results are shown in graphs below;
From these results, I can see that their needs to be quite a few shots of the band within the music video, and the video needs a fairly strong narrative to keep the audience interested. The music genre of song we chose tneds to fit with the audiences opinion well so therefore our song should be reasonably appealing to many different people.
This is very vague - be more specific!
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