Purpose;
- advertises the band as a new artist
- connects the public/audience and the performer
- advertises the idea and attraction of a forthcoming album
- sets the standard for the rest of the album
- advertises the record label as either successful or not
How can a promo create a "brand image" for the performer?
The first video/song created by an artist is the most important due to first impressions. It is the song that the public will first hear from the newly signed band and therefore has to grab their attention from the start in order to gain popularity and thus the maximum profit available.
Typical music video features;
Generally I would expect music videos to contain a range of different shot types and pans in order to create interest, with the editing pace dependent on either the genre of the music, or the speed of the song itself, with quick and straight cuts falling into the break or end of a beat in the song. Instrument shots are used in an attempt to convince the public that the artist themselves are skilled. Although within music videos, having something different than just the band singing is common and favoured; creating interest and often hoping to create the "wow factor". The only sound commonly expected to be heard within a video is the song itself, leaving non-diegetic sounds few and far between. Narratives are dependent on the genre of the song, although when present help the audience to understand the story behind the song. Watching a music video should be like watching a sucessful DVD; you should never get bored of it and you should notice something different every time.
Where can music promo's be exhibited?
- television
- itunes
- internet (youtube)
- DVD's
- social networking
